# CryptoWay — Brand spec for AI / LLMs

> Machine- and human-readable brand guide. Paste this into any AI tool (image,
> code, copy, slides) so output stays on-brand. Canonical tokens: /brand/tokens.json
> Brand page: https://cryptoway.com/brand

## Identity
- Name (canonical casing): CryptoWay. Never "Cryptoway", "Crypto Way", "CRYPTOWAY", or "cryptoway" in prose (lowercase only in URLs/code).
- One-liner: Crypto payments infrastructure — accept crypto, send withdrawals, reconcile via API.
- Category: fintech / crypto payment processing.

## Color palette (hex + role)
Brand:
- Near-black ink     #0E0E0E  — primary type, the logo mark on light backgrounds.
- Brand green        gradient #20EC7B → #14B95D → #116D3A (135°). The signature accent (logo swoosh, highlights).
- Solid green        #14B95D  — when a single brand-green is needed (links, active states).
- Orange (primary)   #EC7A1C  (deep #D96412) — primary CTA / call-to-action only.
- Mint (accent)      #B9F0C6  (deep #6DD58A) — positive / secondary badges.

Surfaces (light): page #F4F4F2 · card #FFFFFF · inset #EBEAE6 · dark band #0E0E10
Surfaces (dark):  page #0B0B0D · card #131316 · inset #16161A · deepest #050507
Ink (light): #0E0E10 / 72% / 52% / 32%   Ink (dark): #F4F4F2 / 78% / 55% / 32%
Hairline: light rgba(14,14,16,.08) · dark rgba(255,255,255,.08)
Status: warn #F5C244 · danger #E15454

Rules:
- Green gradient is the hero accent; orange is reserved for primary CTAs; do not swap them.
- Never apply gradients to body text. No neon, no heavy glows.

## Typography
- Display & sans: Geist. Mono: Geist Mono (code, figures, tickers, API field names).
- Weights: 400 / 500 / 600 / 700. Headings in sentence case.
- Scale: display clamp(40–72px) · h2 clamp(36–60px) · h3 22px · body 18px · meta 14px (nothing below 12px).

## Logo
NEVER draw, redraw, recreate, trace, or generate the CryptoWay logo. Always embed the official file from these URLs:
- Wordmark on light bg: https://cryptoway.com/brand/logos/cryptoway-wordmark-dark.svg
- Wordmark on dark bg:  https://cryptoway.com/brand/logos/cryptoway-wordmark-light.svg
- W mark on light bg:   https://cryptoway.com/brand/logos/cryptoway-mark-dark.svg
- W mark on dark bg:    https://cryptoway.com/brand/logos/cryptoway-mark-light.svg
- App icon / symbol:    https://cryptoway.com/brand/logos/cryptoway-symbol.svg
PNG fallbacks: same paths under /brand/logos/png/<name>-<width>.png (e.g. cryptoway-wordmark-dark-1440.png).
- Two logos: the wordmark (full "CryptoWay") and the W mark (monogram). The green symbol badge is for app icons & favicons only.
- Variant by background: light (off-white) logo on dark backgrounds; dark (near-black) logo on light backgrounds.
- Clear space ≥ height of the W on all sides. Min width: wordmark 96px, mark 20px.
- Do NOT recolor (beyond the provided variants), distort, rotate, outline, add shadows, or place on busy/low-contrast art.
- If you cannot fetch or embed the image, leave a gap and reference the URL — do not invent a logo.

## Voice & tone
- Clear, precise, technical but accessible, confident without hype, trustworthy.
- Not salesy, not buzzword-heavy, never overclaiming.
- State capabilities plainly. Never fabricate metrics, certifications, or compliance claims.
- Active voice, short sentences, concrete nouns/verbs over adjectives.

## Visual aesthetic
- Light editorial fintech on warm off-white (#F4F4F2); generous whitespace.
- Rounded corners (16px default); soft, low shadows; thin hairline borders.
- Green brand gradient as signature accent; orange CTAs; near-black type. Restraint over decoration.

## When generating for CryptoWay, follow:
1. Use the exact hex values above. Green gradient for accents, orange ONLY for primary CTAs, near-black for text.
2. Set type in Geist (Geist Mono for code/figures), sentence-case headings, body ≥14px.
3. Embed the official logo file (see Logo URLs above) — never draw or generate it. Pick the variant that matches the background, keep clear space, and never distort or recolour it.
4. Keep the layout light, spacious, rounded (16px), with soft shadows — calm fintech, not flashy.
5. Write copy that is clear, specific, and free of hype or unverifiable claims.
6. Spell the brand "CryptoWay".