Brand guidelines
The single source of truth for CryptoWay logos, typography, colour, and an AI-ready brand spec. Use these assets for the website, decks, documents, social, and partner materials.
Logos & variants
Two marks: the full wordmark and the compact W mark. Each ships in a dark version (for light backgrounds) and a light version (for dark backgrounds).
Wordmark
Primary logo. Use wherever a horizontal lockup fits.
W mark
Compact monogram for tight or icon-sized contexts.
Do
- Use the dark logo on light backgrounds, the light logo on dark.
- Keep clear space of at least the height of the W on every side.
- Use the green symbol badge only for app icons and favicons.
Don't
- Recolour the logo (beyond the provided light/dark variants).
- Distort, rotate, outline, or add drop shadows.
- Place it on busy or low-contrast backgrounds.
Typefaces
CryptoWay uses Geist for everything and Geist Mono for code, figures, and API fields. Both are open-source (SIL OFL).
Accept crypto, settle with confidence.
display clamp(40–72)h2 clamp(36–60)h3 22body 18meta 14POST /user/address/ · USDTBEP20 · 0.2%
Palette
Click any swatch to copy its value. CSS variable names match the site design system.
Brand
Surfaces (light)
Ink
Status
Brand for AI
Paste this prompt into any AI tool (image, code, copy, slides) so the output stays on-brand. For programmatic use, grab the machine-readable spec and tokens.
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You are designing or writing for CryptoWay (crypto payments infrastructure). Follow this brand exactly. NAME: Always spell it "CryptoWay" (never Cryptoway, CRYPTOWAY, or Crypto Way). COLORS (use these hex values): - Near-black ink #0E0E0E — primary text and the logo on light backgrounds. - Brand green gradient linear-gradient(135deg, #20EC7B 0%, #14B95D 45%, #116D3A 100%) — the signature accent (highlights, the logo swoosh). Solid green #14B95D when one colour is needed. - Orange #EC7A1C (deep #D96412) — primary CTAs ONLY. - Mint #B9F0C6 / #6DD58A — positive or secondary badges. - Surfaces (light): page #F4F4F2, card #FFFFFF, inset #EBEAE6. Dark band #0E0E10. - Never put gradients on body text. No neon, no heavy glows. TYPOGRAPHY: Geist for display + body, Geist Mono for code/figures/API fields. Sentence-case headings. Body ≥ 14px. LOGO — NEVER draw, redraw, recreate, or generate the CryptoWay logo. Always embed the official file from these URLs: - Wordmark on light background: https://cryptoway.com/brand/logos/cryptoway-wordmark-dark.svg - Wordmark on dark background: https://cryptoway.com/brand/logos/cryptoway-wordmark-light.svg - W mark on light background: https://cryptoway.com/brand/logos/cryptoway-mark-dark.svg - W mark on dark background: https://cryptoway.com/brand/logos/cryptoway-mark-light.svg - App icon / symbol: https://cryptoway.com/brand/logos/cryptoway-symbol.svg Use the light logo on dark backgrounds, the dark logo on light. Keep clear space ≥ the height of the W. Never recolour, distort, rotate, outline, or shadow it. If you cannot fetch or embed an image, leave a gap and reference the URL — do not invent a logo. VOICE: Clear, precise, technical but accessible, confident without hype. Active voice, short sentences. State capabilities plainly — never fabricate metrics, certifications, or compliance claims. AESTHETIC: Light editorial fintech on warm off-white; generous whitespace; rounded 16px corners; soft low shadows; thin hairline borders. Restraint over decoration.